Product Sheets are great.  They can be used to highlight one particular product or give a brief overview of all the products and services you offer.  Also, since you have more room to work with you can describe services that some people might not be familiar with or highlight specialty products such as green products that others in your industry might not offer.

Be creative.  You can use different colors and paper types to help reach perspective customer groups.  If you are soliciting a corporate office you might want to pick a more conservative color scheme and use a nice heavy weight paper, like the example above.  Alternatively, if you are soliciting a youth organization you might want to try a brighter color scheme and a magazine type stock, like the example below.  Basically, use colors and stocks that your target audience might use because they might be more likely to look at your product sheet.

Don’t forget that you are showcasing your company and your work.  Don’t be afraid to add pictures or testimonies to help get your point across.  Still, the same lesson goes, keep it simple.  You don’t want your product sheet to look ridiculous and cluttered.  Make sure you sit down and come up with what information you would like on your product sheet before you worry about what it is going to look like.

]]> http://thekingsburyprintingco.wordpress.com/2011/08/29/product-sheets/feed/ 0 Product-Sheet thekingsburyprintingco Single Product-Sheet Product-Sheet-3 http://thekingsburyprintingco.wordpress.com/2011/08/11/keep-it-simple/ http://thekingsburyprintingco.wordpress.com/2011/08/11/keep-it-simple/#comments Thu, 11 Aug 2011 15:55:03 +0000 The Kingsbury Printing Co., Inc. http://thekingsburyprintingco.wordpress.com/?p=104 Read more]]> Business cards are vital part of networking, even with today’s electronic capabilities.  Many people will judge your entire company based on your business card.  You want to make a great first impression so you can open the door to a potential business relationship.

We see many business cards every year. Whether you would like someone to design a business card for you or you would like to design your business card yourself there is one important motto that I learned from my calculus teacher.  If it can help you pass calculus it can help you do pretty much anything.  It is something that many of us lose sight of because we don’t want to leave anything out.  You just need an eccentric and grouchy college professor to remind you … Keep it simple stupid.  It made me realize when faced with a complex problem (believe me getting your first impression across on a 3.5″ X 2″ space is complicated), you have to step back and think about how to get from point A to point B on the simplest level.  When I did that I realized that the basic skills behind calculus were only simple math functions.  I could add, subtract, multiply and divide.  That meant I could do calculus.

So back to business cards with, “Keep it simple,” in mind.  There are many common issues that we have seen over the years.  Avoiding these road blocks can help you create an eye-catching business card that will surely impress your customer.

1.  Too much information.  People want to know three basic things;  1.Who are you?    2. How do I  get a hold of you?    3.What basic service do you provide?

•  Who are you is simple: Company Name and your name and title.
• How do I get a hold of you is your basic contact information, your name, address, phone number, email address and website.   Some people might think of just putting their website on the card because all of their contact information can be put on their website.
• What service you provide for some might be tricky.  Remember you are giving your card to someone who knows nothing about your business.  If you are a landscaper they are going to assume that you will do pretty much anything that involves their yard.  You don’t necessarily need to list that you will mow, weed, plant, etc.  However they may not think that you offer snow removal or yard clean up.  So instead of trying to list everything how about “Seasonal Services Provided.”  That takes a long list of services all the way down to one line.  There are many other products you can create to showcase your services like brochures or rackcards.

Too much information is one of the most common issues we see on business cards.  Sometimes it is harder for us to design a business card with too much information than not enough. People are not going to read it.  They will see the card as cluttered and might think your business is run the same way.

So, before you bring in your information to have your cards designed sit down after you put the kids to bed, and list all your services.  Then look at them and find a way to simplify.

2.  Too many typefaces.  You only need 1 or 2 typefaces tops.  If you use more than one typeface make sure they flow together.  Maybe pick a typeface that stands out for your logo or company name and a simple, complimentary typeface for your information.  Also, remember your fonts are going to be on the small side so don’t make it harder for your clients to read by putting a bunch of different typefaces on the page.  Instead, use characteristics like bold, italic, underlining and color minimally to get your point across.

3.  Don’t use cheap looking supplies.  Many people use their inkjet printers and perforated paper thinking that they are saving money on their business cards.  Using basic perforated business card paper and depending on color coverage, an average ink cartridge price could be the same or more expensive than a professionally printed full color card on heavier stock.

4.  You don’t have to stick to standard sizes.  If you need to include a lot of information on your card there are many other formats you might consider; double-sided business cards, folded business cards or an enlarged business card.  Also, instead of trying to fit all that information on your business card give interested customers a panel card or brochure to elaborate on the services you provide.

5.  Don’t be so literal.  You don’t have to put a picture of everything you do on the card.  Just because you are a general contractor and you use a hammer, a drill, a saw and a truck every single day doesn’t mean they all have to be on your card.  Use a simple clean logo or think outside the box and use a creative design that will catch your customers’ eye.  Using a simple design is a quick way to modernize your business.

Check out our website www.kingsburyprinting.com and receive 5% off your first business card order for new customers!

There are two main reasons we love doing invitations.  First, we get to use our creativity to help showcase your special event.  From a casual panel card to an elaborate folded card with ribbon we can work with your to create an invitation you are excited to send out.  Second, we get to become part of your family in a way.  In some cases we have clients that come in for wedding invitations and a year or so later we see them again for baby shower invitations.  The one scary part is when that baby graduates!

Not only can we create an invitation that will showcase your party, we also provide envelope printing.  No need to hand write all those addresses until the wee hours in the morning.  Just provide us with your address list and leave the rest up to us.

The first design project was a bag topper for her Hip to be Square Looper Loom package.  We created the the above tag using a provided logo, color scheme and photograph.  The bag toppers were printed on a heavy duty stock which could be folded over and attached to the top of the packaging.

After much success for her looper looms we then worked together on two more projects, cards for her Solmate Sock Rug Kit and her Hip to be Square Rag Rug Kit.  We wanted to make sure all items had a common identity but could stand alone as a product.  To tie the product line together we used the same color scheme and logo but the bright photographs provided by Crazy as a Loom helped set each product apart.

Interested in having elements designed to help sell your product contact us today!  It is important to make a great first impression, people will be more likely to purchase your product.

To learn more about Crazy as a Loom and their products, check out www.crazyasaloom.com today.

Summer is here and the Washington County Tour Guide has been published by Washington County Tourism association.  The cover was design by Victoria at Kingsbury Printing Co., Inc., and photographs were taken by Gordon Ellmers.  Pick one up at your next visit to Kingsbury Printing Co., Inc. or other Washington County businesses.